Search engine optimization (SEO) is a strategy used to help websites rank high on search engine results pages.
SEO is a means used by a lot of digital marketers and has proven quite efficient in helping websites to be found easily when contents related to the keywords are searched.
SEO is also a major part of internet marketing which makes it an essential part of most websites.
This post by Alan safahi will be highlighting a few Dos and Don’ts of SEOs which helps online digital marketers achieve better SEO results.
SEO strategies take time to prove effective and show results. It is important to be patient and not panic if your ranking is not getting higher results in the beginning.
I know you want results quickly and you might panic and want to unnecessarily stuff your contents with keywords which actually works against you due to the algorithms used by Search Engines.
Do Add Meta Tags
Meta descriptions and tags help to summarize the content of the web page to get the attention of readers when they are conducting a search, so make sure your keywords are present in the Meta descriptions.
Do Use keywords
Make sure you use keywords that are relevant to the contents on the page, and use them in places where they will fit in naturally so as not to destroy the flow of the contents of the page. Using keywords where they are not necessary will make the page lose its originality and purpose, thus rank lower in the Search Engine Result Pages (SERP).
Don’t Abuse Keywords
Digital marketer and SEO expert, Alan Safahi, recommends that you only use specific keywords for pages where they fit in and are necessary in order to prevent your pages from competing against each other for ranks.
Do Use Social Media
Having a social media presence is also very important when it comes to SEO. It allows you the luxury of knowing the trends going round, and it influences the contents you provide on your page in a way.
Don’t Ignore Reviews
Alan Safahi recommends that you respond to all reviews, good or bad, promptly so as to show that you are active and ready to provide the best services.
Do Consult with an SEO Expert
When you wish to make significant changes to your website, make sure you consult a SEO expert to help you strategize and put necessary measures in place to drive your webpage ranking up. Making these changes without the help of a professional will do more harm than good, according to Alan Safahi.