Why Entrepreneurs Should Plan For Failure and Not Success

A lesson every entrepreneur learns: “Hope for the best but prepare for the worst”, failure is nearly inevitable for many entrepreneurs. It’s just a channel to the route to success. Every successful business has, at one point in time, failed. So tell me why you are scared of failure when you need to focus on using it as a platform to get better, and learn from your mistakes. Alan Safahi, a fintech CEO says, “Don’t view failure as the ending, rather view it as the beginning of your business.”

Always plan for the worst scenario when it comes to doing business. This makes you plan for the potential obstacles that lie ahead, such as intellectually, emotionally, and financially. Planning to fail and thinking to fail, however, are different concepts entirely. Planning to fail is being practical and makes you aware about every possibility that may occur. This will even gear the entrepreneur up to work. Thinking of failure is like conceding without even trying. This might lead to a decrease in growth, discouragement, and give room for doubt, according to Alan Safahi.

Do you wish to understand why it’s necessary to plan for the worst-case? The following tips below explain why an Entrepreneur plans for failure and not success.

It Ensures Progress: Having planned for failure makes it easier to move on with the business. It does not make you take things personally, which might occur if you have not planned, and were faced with sudden news that could be difficult to handle. Entrepreneurs should face situations as they’ve expected because they will be prepared ahead of time, but if he/she has not, it will come as a shock and affect team morale, efficiency, and psychology. I know you don’t want this to happen. That’s why you plan for failure, to ensure the progress of your business. Know that failure is part of the game you opted in, and, who knows, It might serve as a platform for something far more significant and better.

It Helps To Get Rid Of Fear: Most of the time, the fear of failure holds us back from exploring different opportunities and leads us to stick to our comfort zone. Once an Entrepreneur makes a plan for failure, it gives him/her the confidence to make potentially risky decisions.

Sense of Direction: Planning for failure gives you the room to double-check a decision you intend to carry out, thus giving you a path for redirection. Planning for failure provides clarity on issues that might go wrong, or have gone wrong in the past.

Planning For Failure Gives You Strength: Failure can indeed knock you down, but it can also be used as a tool to help get you back on your feet. It makes you feel stronger and builds you instead of tearing you down. This is why Alan Safahi believes that you should plan ahead, and plan for failure as an entrepreneur instead of success.

Conclusion

The journey from success to failure and failure to success is not an easy one at all. At the same time, dealing with failure in the wrong way will also keep you away from success. We need to resiliently accept failure sometimes, to learn from the situation and make ourselves stronger on the road to success.

Planning for failure as an entrepreneur, and not for success, is a plan for strength, a sense of direction, and the removal of one’s fear. Lastly, it’s a plan for progress.

How CRM Analytics Work

Preamble

  • CRM analytics tells you whether or not your customers are reached by the sales and customer service team and provides you a better understanding of your customers
  • They enable you to understand the behaviors of your customers and the success rate of your campaign(s)
  • They provide an indication of the success rate of the business. 

This articles was created for any business owner or potential business owner that wants to know how CRM analytics work:  

Meaning of CRM analytics

CRM provides the data that explains the performance of your company and the effectiveness of the customer service. It also gives excellent data on the behavior of your customer so as to facilitate decision making. 

In practice, CRM software is used to get the CRM analytics and make all the processes of data collection easy and effective. 

Importance of CRM analysis

According to renowned entrepreneur and business advisor Alan Safahi, the main benefits of CRM analytics are to make appropriate decisions in regards to your customers and make changes in the area of customer service appropriately. This can be achieved through:

  • Evaluation of customer service: CRM analytics will tell you more about the performance of your customer service. The figures will guide you on how to do that and the right direction to channel it.
  • Precise data on the customer: Irrespective of what you will be using your customer data for, CRM analytics will provide you with accurate data. 
  • Proficient lead generation: CRM analytics will better outline the efforts leading to sales. It enables you to choose the areas to improve on that are leading to sales and to avoid efforts on the areas that are leading to double sales. 

Types of CRM analytics to track

Alan Safahi believes that, although there are many variables that CRM analytics measure, these are the most important ones:

Before sale CRM analytics

Of course, your customers buy from you only after they have learnt about your product. This means that most of the interactions occur even before sales.

  • New leads: The marketing department may likely spend lots of energy sending proposals or calling the prospective customers, therefore tracking such activities will be worthwhile to see which of them leads to a purchase. 
  • Prospects: Check the activities of your sales team with the prospects. 
  • Website engagement: Most of the CRM programs will tell you who visited the website and the activities they performed. These are great data to use to make an informed decision. 

After-sale CRM analytics

  • If you have impressed them and they are buying from you, there is no assurance they will continue to buy. It becomes necessary to get some after-sale information. 
  • Problem tracking: Have proper documentation of what your customers said about your product. If they raised any problem, solve them and this will keep them coming back. 
  • Additional purchases: if you sell them products and they buy some others from you, then it’s an indication that of product correlation that may come in handy for future marketing efforts 

Other Data to Analyze are: 

  • Purchasing patterns
  • Segmentation
  • Spending
  • General project management

Verdicts:

CRM analytics is an efficient strategy to ensure the prosperity of business. It gives reliable data on the success of several efforts and the possible changes and directions to channel them. 

Dos and Don’ts of SEO

Search engine optimization (SEO) is a strategy used to help websites rank high on search engine results pages. 

SEO is a means used by a lot of digital marketers and has proven quite efficient in helping websites to be found easily when contents related to the keywords are searched. 

SEO is also a major part of internet marketing which makes it an essential part of most websites. 

This post by Alan safahi will be highlighting a few Dos and Don’ts of SEOs which helps online digital marketers achieve better SEO results.

Don’t Panic

SEO strategies take time to prove effective and show results.  It is important to be patient and not panic if your ranking is not getting higher results in the beginning.

I know you want results quickly and you might panic and want to unnecessarily stuff your contents with keywords which actually works against you due to the algorithms used by Search Engines.

Do Add Meta Tags

Meta descriptions and tags help to summarize the content of the web page to get the attention of readers when they are conducting a search, so make sure your keywords are present in the Meta descriptions.

Do Use keywords

Make sure you use keywords that are relevant to the contents on the page, and use them in places where they will fit in naturally so as not to destroy the flow of the contents of the page.  Using keywords where they are not necessary will make the page lose its originality and purpose, thus rank lower in the Search Engine Result Pages (SERP). 

Don’t Abuse Keywords

Digital marketer and SEO expert, Alan Safahi, recommends that you only use specific keywords for pages where they fit in and are necessary in order to prevent your pages from competing against each other for ranks.

Do Use Social Media

Having a social media presence is also very important when it comes to SEO. It allows you the luxury of knowing the trends going round, and it influences the contents you provide on your page in a way. 

Don’t Ignore Reviews

Alan Safahi recommends that you respond to all reviews, good or bad, promptly so as to show that you are active and ready to provide the best services. 

Do Consult with an SEO Expert

When you wish to make significant changes to your website, make sure you consult a SEO expert to help you strategize and put necessary measures in place to drive your webpage ranking up. Making these changes without the help of a professional will do more harm than good, according to Alan Safahi

Lifestyle Startup Founder

Starting anything at all is not an easy task, it gets even more difficult when you’re starting a business which is an endeavour that takes a lot from the startup founder. 

A few things are expected to change such as routines, schedules amongst others. Many startup founders do not realize early in their journey how much their new business is going to affect their lives and they are often not prepared for such changes. There are therefore a few things startup founders could learn to improve their lifestyle.

One of the most important things an entrepreneur should learn very fast is time management. More than anything, you would have to spend more time working than you probably have been accustomed to. If that is going to be the case for the next few years, you should be getting prepared for some lifestyle changes.

The first thing you should learn as an entrepreneur is that you could be working round the clock. Many entrepreneurs find out that they are working almost throughout the day. A new idea could pop up in your mind at 2am and it could be 6am before you turn off the lights again. You have to get prepared for more work. You should study the experiences of other entrepreneurs such as Alan Safahi, a six time startup founder to understand what you are up against. 

For a startup founder, learning how to say no could be a life-saving skill. You have to realize that you cannot attend every function, you cannot be at every brunch, you cannot attend every meeting. These meetings are indeed sometimes, very crucial for networking and of course, business growth. That is why you should be able to determine which ones require your physical appearance more than the others. If not, you would find yourself socializing more than you are actually working, which of course, is bad for business.

 On the other hand, you could learn to delegate if you can. If you already have team members or a partner, it would be such a great idea to learn how to transfer some of the work or outings that do not necessarily require your personal touch to them. 

You should also know that stress is likely to set in and you definitely should avoid that as much as you can. Stress is bad for business. Sooner or later, it would start to take its toll on your effectiveness at work. 

A startup founder should learn to be part of a community. There is no need to isolate yourself or your business from other people who are also entrepreneurs. There is so much to be learnt from a community of startup founders who have gone through what you are going through now or even have the same experiences as you at the moment. Apart from experiences, startup founders can access funds when they are part of a community. 

If only for encouragement, apart from the network, being part of a community is good for an entrepreneur. You can join communities where you can learn from business experts like Alan Safahi

Startup

Also, as startup founders, trying to nurture a new business, there is often the huge temptation of neglecting some other areas of life. Learn to fight that temptation as hard as you can. Connect with the people in your life and do not cease to enjoy life itself. 

Finally, you must be prepared to not get paid for a long time. “To a startup, cash is like oxygen” says Alan Safahi.  “You have to be very diligent with your expenditures including but not limited to what you pay yourself and your co-founders and early employees”.  

Most startups run out of cash and fail while trying to achieve product / market fit.  It usually takes 3x as much time and costs 3x as much as expected so it is very important for startup founders to conserve cash as much as possible.  

This bootstrapping period could last anywhere from 2-3 years so preparing ahead of time and lowering your personal overhead and financial commitments can make this period a lot less stressful. 

SEO for Scaling Companies – Basics of SEO for an Enterprise Company’s Website

It is very common to find entrepreneurs who find it difficult to locate their target audience, or reach out to potential customers. It goes without saying that for entrepreneurs, locating their target audience is  important to the overall success of the business. It is good news then to discover that search engine optimization can contribute majorly to businesses. 

According to expert, Alan Safahi, ‘The new generation of consumers prefer discovery through online digital media using their smartphones or the web’. This said, how do you, a business owner engage search engine optimization in scaling your company. Here are the basics:

1. Featured Snippets:

There is something about other platforms engaging your contents that gives it credibility. Getting your contents used as featured snippets will draw your audience closer to you. Your audience here are most likely to become your customers. To earn featured snippets, you may have to work harder on your contents. This is necessary because this space is competitive. Your contents have to attract the needed attention. You can achieve this by using short paragraphs, diagrams and tables. 

2. Keywords Maximization:

When Search engine optimization is involved, keywords are as important as the contents. It doesn’t matter the quality of the content, if the keywords are poorly used, your page might not show up in search results. Words that are relevant to your enterprise should be generously and strategically infused into the contents of your website. Alan Safahi Entrepreneur believes that entrepreneurs should make use of keywords that generate quality content with low search volume. Entrepreneurs are thus advised to create their contents around the keywords. 

3. Use a Progressive Web App:

While this might seem like an aggressive step, it may turn out to be all the difference your business needs. A Progressive Web App works more like a mobile app. It is user friendly and very easy to access. Users, who are definitely potential customers, can easily click on this app on their desktop’s home page or on their smartphones. They don’t even have to know the address of your website, a single click on their phones and computers could send them straight to your website and of course, your enterprise. 

What’s more amazing about this strategy is that it has the potential of keeping your customers loyal, since they do not have to search all the time to access your site.

4. Avoid Broken links and Other Technical Difficulties:

The least you can do is to make your website easy to navigate. You should make sure that users do not experience difficulties while they are trying to access your site. Such potential difficulties as broken links that lead them nowhere are capable of creating huge question marks on your enterprise’s credibility. 

Also, texts that host your inbound links should be relevant to the link, says SEO expert, Alan Safahi.

5. Make Use of Voice Search Engine Optimization:

This is a cutting edge strategy for good reason. More users are embracing this search mechanism and few websites have adopted it. Adopting this strategy sets you above a good number of competition.

Online Reputation Management and Impact on Your Job Search, Business, Love Life and Well Being

You’ve been having a hard time keeping up with the social media because of that post that recently trashed your services? Or, you’re unsure how to keep customers coming to your space for what you offer after a negative review by a previous client? 

Don’t fret! Digital marketing entrepreneur Alan Safahi is here to help. Find out all you need to know about Online Reputation Management (ORM) in this post!

Online reputation management is fast becoming a principal niche in the world of internet marketing. A fragment of social media marketing and Search Engine Optimization (SEO), ORM is a niche that is critically important for keeping your brand away from a reputational crunch.

Building positive awareness about brands does not come easily. It often requires a lot of time, effort and expenses. You determine how far your business goes by how much you do to generate positive reviews. If customers aren’t satisfied and they flood the internet with  negatives concerning your brand, your case might end up being a sorry tale.

As a business owner, Alan Safahi says you should take your online reputation seriously because, in reality, it is your top marketing priority. It primarily entails building positive feedbacks and providing responses to negative thoughts about your brand in online chats. It also involves minimizing the effect of dissenting publicity by snuffing out detrimental web pages that appear in Google search results.

To start with, negative publicities against your brand are as powerful as your company size. So, you may want to take extra caution if you’re running a large business. 

Although every company has the tendency to be affected by negative publicities on the internet, irrespective of Size. 

Negative publicity goes beyond bad press displaying in Google search results. Social sites too are a battleground for campaigns relating to online brand protection, especially now that online discussions are on the increase. 

If, for instance, a disappointed customer goes up on Twitter and drops a damaging tweet concerning your brand, the chances of losing more customers will definitely skyrocket.

Online Reputation Management helps you get honest reviews from customers and locate every platform your brand is being spoken about on. This way, you can increase the volume of positive reviews and tune down the negative ones. As Alan Safahi puts it, Online Reputation Management is the brand owner’s way to achieve greater success.

What’s more, you stand the chance to appear on the first page of Google search results when your brand review is filled with positive content and a good reputation. This will help you drive more traffic to your site and, of course, this means more customers.

Get Rid Negative links and live Happier Life

Most people would agree that the best way to live is to shut out all forms of negativity from your life, but, in today’s online world. where bad news is instantly shared with the whole world, it is difficult to experience sustained bliss, until all negative links on the web are removed completely (or at least pushed way, way down the pages of Search Engine Result Pages.

In this post, Alan Safahi, San Francisco businessman and SEO expert, will share a few ways to get rid of negative links, controlling what is being said about you and controlling your online reputation.

Everyone wants a happy life and no one wants a life surrounded of negativity, so why put up or ignore various negative links online that may damage your reputation?

Here are a few ways that Alan Safahi suggests you can get rid of negative links and live a happier life;

  • Set up your goals and  make getting rid of negative links a priority.  It’s very easy to say you want to get rid of negative links, but it takes effort to really achieve this, so make this a priority, this way you will be able to put in enough energy and effort into achieving this goal. 
  • Do your research and tabulate a list of all negative links in a spreadsheet , along with their position on the SERP.
  • Contact the webmaster of the site t with the negative links or the author of the negative post and ask them to remove the link. It is sometimes as easy as that and there is no harm in asking, according to Alan Safahi .
  • If the link is not removed within a couple of weeks, contact Google and submit a request to disavow the link if the post violates their policies.
  • Consider taking legal actions against the site if they are breaking any laws such as privacy laws.

In addition to the above steps, there are also a few things you can do in general to live happy and positive life, according to happiness guru Alan Safahi:

  • Start thinking positively 

Thinking positively is the first step  to getting rid of negative links because it takes the negative emotions out of the way and puts you on the logical and rational path of getting rid of the negative links. Someone who thinks positively is always happy even when there is nothing to be happy about.

  • Be mindful of the company you keep 

Bad company, they say, corrupts good morals so you have to surround yourself with people of like mind. If you keep people that always preach negativity around you, there won’t be a way for you to avoid negative thoughts, but if you surround yourself with people that think positively, you will be influenced into thinking positively instead of doing otherwise.

  • Set boundaries 

This might be a bit difficult to carry out, but it’s a little price to pay for salvation. When someone is always bringing negative vibes around, You have to avoid such a person and set a boundary for them,  even if it might cost you your relationship with that person, your happiness is the most important thing. 

  • Speak positively

When you constantly proclaim a certain idea, it becomes reality and an important part of you, so speak positivity into existence.  It Is counterproductive to think positively but speak negatively.  You have to express your positive thoughts verbally with the confidence that it would happen, says Alan Safahi.

  • Practice positivity

“Spreading positive joy in everyday life and acknowledging the goodness in others, creates a positive source of energy or Karma that boomerangs back to help you feel even more energized and fulfilled” according to Alan Safahi.

 Whether online or offline, it should always be one’s goal to live a happy life free of negativity and any forms of bad energy.  Zoroastrians believe, good thoughts, good words and good deeds are necessary to ensure happiness in life.  Alan Safahi believes that they also make life a lot more interesting and rewarding.