You’ve been having a hard time keeping up with the social media because of that post that recently trashed your services? Or, you’re unsure how to keep customers coming to your space for what you offer after a negative review by a previous client?
Don’t fret! Digital marketing entrepreneur Alan Safahi is here to help. Find out all you need to know about Online Reputation Management (ORM) in this post!
Online reputation management is fast becoming a principal niche in the world of internet marketing. A fragment of social media marketing and Search Engine Optimization (SEO), ORM is a niche that is critically important for keeping your brand away from a reputational crunch.
Building positive awareness about brands does not come easily. It often requires a lot of time, effort and expenses. You determine how far your business goes by how much you do to generate positive reviews. If customers aren’t satisfied and they flood the internet with negatives concerning your brand, your case might end up being a sorry tale.
As a business owner, Alan Safahi says you should take your online reputation seriously because, in reality, it is your top marketing priority. It primarily entails building positive feedbacks and providing responses to negative thoughts about your brand in online chats. It also involves minimizing the effect of dissenting publicity by snuffing out detrimental web pages that appear in Google search results.
To start with, negative publicities against your brand are as powerful as your company size. So, you may want to take extra caution if you’re running a large business.
Although every company has the tendency to be affected by negative publicities on the internet, irrespective of Size.
Negative publicity goes beyond bad press displaying in Google search results. Social sites too are a battleground for campaigns relating to online brand protection, especially now that online discussions are on the increase.
If, for instance, a disappointed customer goes up on Twitter and drops a damaging tweet concerning your brand, the chances of losing more customers will definitely skyrocket.
Online Reputation Management helps you get honest reviews from customers and locate every platform your brand is being spoken about on. This way, you can increase the volume of positive reviews and tune down the negative ones. As Alan Safahi puts it, Online Reputation Management is the brand owner’s way to achieve greater success.
What’s more, you stand the chance to appear on the first page of Google search results when your brand review is filled with positive content and a good reputation. This will help you drive more traffic to your site and, of course, this means more customers.